VALORE Equestre Tour doveva sfruttare maxi affissioni per promuovere l’evento,dove venivano vendute crociere a prezzi molto accessibili rispetto alla concorrenza.
STRATEGIA Smetti di sognare, puoi farla la crociera. Nel visual quella che sembra una nave sul mare, è un ferro da stiro su raso blu, proprio a giocare sul doppio fronte vita quotidiana/crociera.
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