VALORE
Per la prima volta Sacom, Spa produttrice di fertilizzanti agricoli, si lancia nella vendita di prodotti da giardinaggio destinati alla massaia o all’hobbista.
STRATEGIA
Creare un programma identitario lineare e pulito, accompagnato da uno stile visivo gardevole e pensato per l’arredo domestico. La pianta e il seme, il rapporto tra il sopra e il sotto, in un unico tratto continuo che rappresenta il rapporto tra i due elementi fondamentali della coltivazione.
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