VALORE Exodus è il vino dell’Azienda Agricola Di Vito che trae il suo nome dalla storia della famiglia stessa, migrata dall’Abruzzo nelle colline molisane a ridosso del Mare Adriatico, dove si affacciano le loro vigne.
STRATEGIA La lamina colorata si interseca col naming, in un gioco di sovrapposizioni e tridimensionalità, facendo come da cornice a quella che è una fotografia della storia di famiglia, l’esodo, lo spostamento.
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