VALORE Comunicare, attraverso gli interventi strutturali di branding e packaging, l’artigianalità di un piccolo pastificio che produce pasta con metodo tradizionale, utilizzando Grano Maestà.
STRATEGIA Il packaging stesso gioca un ruolo fondamentale nella narrazione del prodotto e dell’azienda: pochi pezzi prodotti all’anno, fanno sì che la soluzione del cavallotto diventi anche la brochure per Pasta Lombardi. L’utilizzo di caratteri fortemente retro richiamano la tradizione e la storia, sul fronte viene valorizzata la filiera molisana, mentre il retro presenta l’azienda e la particolarità del Grano Maestà, coltivato, raccolto e macinano in Molise, il tutto su una carta usomano premium quality, che ne esalta il tono artigianale.
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