VALORE
La gelateria Cocco Billl si trova nel cuore del borgo antico di Termoli, caratterizzata dalla piazza del Duomo in cui si trova, è il punto di riferimento per migliaia di visitatori stagionali.
STRATEGIA
La scelta di realizzare un gelato con latte esclusivamente bio ha richiesto una nuova immagine che coinvolgesse le varie sfaccettature dell’attività, dall’arredo alla segnaletica interna. I colori fumetto lasciano spazio al neutro tortora, la comunicazione interna e dei menu risulta pulita ed essenziale, comunicando i valori di qualità e attenzione per il prodotto offerto.
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