VALORE Valorizzare maggiormente la linea Molise Rosso e Molise Falanghina della Cantina Borgo di Colloredo, con l’obiettivo di aumentare il pregio della bottiglia e, di conseguenza, incrementare il valore percepito dei prodotti.
STRATEGIA Le onde del mare si fondono con le linee decise delle vigne, creando in una sinuosità di forme un paesaggio unico e indistinto. Una soluzione che ripropone, reinteprentandolo, il paesaggio e la particolarità dei vigneti Borgo di Colloredo, rivolti a pendio sul mare Adriatico. Grazie a un gioc0 ottico e di ori in spessore, le etichette mirano ad accrescere il valore percepito dei prodotti, senza discostarsi dallo stile aziendale.
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